Effective signage for your communication: your hanging kakemono.
What is a hanging kakemono?
A hanging kakemono is frequently used as a vertical advertising medium in signage and marketing. Also known as a “roll-up”, it consists of a fabric or vinyl banner printed with graphic motifs that are both attractive and eye-catching. The hanging kakemono has been specially designed for easy transport and rapid installation, making it perfect for events, trade shows, exhibitions and other marketing occasions.
This type of stand is distinguished by its self-supporting structure, which enables it to maintain its stability and straightness without the need for wall mounting. Its telescopic suspension system or tension bar makes it easy to deploy and fold. Thanks to its flexibility, it is highly prized by experts looking for a portable, reusable solution for displaying their advertising.
A hanging kakemono offers many advantages. It's extremely easy to set up and take down, making it ideal for one-off use. What's more, it's easy to store and transport, as it comes with a practical carry bag.
A roll-up is a highly effective and professional way of communicating about a product, service or company. It's a portable, practical signage solution that can be used repeatedly for different events.
What benefits does a kakemono offer?
- High visibility : kakemonos are designed with size and visibility in mind. Thanks to their large size, they are easily noticed by passers-by and visitors at events, trade shows or even in retail premises. The generous display surface they offer enables you to convey your advertising message, graphics and visuals clearly and impactfully.
- Kakemonos are lightweight, easy to transport and simple to set up. They often come with a practical carrying case to protect them on the move. This portability makes them a perfect option for experts who are frequently present at events or who need to display their messages in a variety of locations.
- Ease of use: kakemonos are very easy to handle. They are usually equipped with an integrated hanging device or a self-supporting structure, making them quick and easy to deploy. All you need to do is remove the banner from the stand or deploy the structure, then secure it in position. No additional tools are required, saving time and energy during installation.
- Kakemonos are carefully designed using durable materials such as premium vinyl or banderole. This makes them highly resistant to tearing, creasing and general wear and tear, enabling them to be used over and over again without losing their aesthetic appeal. They are also waterproof, making them suitable for outdoor use.
- When it comes to design and personalization, kakemonos are extremely flexible . It's possible to select from different options in terms of size, shape, color and finishes to design a kakemono that perfectly suits your brand and promotional requirements. What's more, the printed banner can be easily modified to update your message or design without the need to purchase new media.
- Impact marketing: kakemonos can play a vital role in building a strong brand image and effectively disseminating your advertising messages, thanks to their high visibility. With them, you can draw attention, attract the interest of prospects and strengthen your company's reputation. Kakemonos also have the ability to drive traffic to your website or store by displaying your contact details, which can help your business grow.
How do you choose your kakemono?
Before selecting your hanging kakemono, it's vital to establish your precise objectives. Do you want to generate interest at a trade show? Do you want to share a special promotional offer? Or do you simply want to increase your brand's visibility? By defining your objectives, you'll be able to select the kakemono that best meets your respective expectations.
There are many different types of kakemono , including roll-up, hanging and free-standing. The appropriate format will be determined by the location where you wish to use your kakemono and any space constraints. For example, if you have an exhibition stand with limited space, it would be preferable to opt for a compact roll-up kakemono.
The visibility of your hanging kakemono will be directly influenced by its size. Too small to go unnoticed, too large to be difficult to integrate into certain spaces. Be sure to consider the environment in which you'll be using it, and make sure your kakemono is big enough to be seen from a distance, but not so big that it becomes cumbersome.
Choose an attractive design. It's essential to design your kakemono in such a way as to capture the attention of your target audience. Use high-quality images, striking colors and concise, striking text. Make sure your logo and message are clearly visible. Choose a minimalist presentation and avoid overloading your kakemono with too much information. The main aim is to arouse curiosity and encourage people to find out more about your company or offer.
It's crucial to select quality materials for your hanging kakemono to ensure its longevity and professional appearance. Get kakemonos made from sturdy materials that are practical to wear. Retractable kakemonos with integrated visual protection are frequently recommended for their ease of use and ability to protect the visual during transport.
What types of signage should you choose for your communications?
- Directional signs, promotional posters, product labels, orientation signs, etc., can be used for interior signage.
- Illuminated signs, banners, billboards, electronic displays, etc., can be used for outdoor signage.
- Vehicle branding with your company name and logo, contact information, advertising, etc., can be included in vehicle signage.
- Event signage can include signs, exhibition stands, temporary event labels, and so on.
- Safety signage can include signs for areas of concern, safety instructions, evacuation plans, and so on.
- Window signs, product labels, promotional posters, customer orientation signs, etc., can be used for store signage.
- Office signage can include signs for meeting rooms, orientation signs for visitors, labels for office supplies, and many more.
It's crucial to select the signage model that best suits your business and your requirements. You can enlist the help of an expert to design and install the signage that best suits your business.
What's the difference between a roll-up and a kakemono?
You may have heard of the terms “roll-up” and “kakemono” if you're looking for visual communication media for your company. Despite their similarity at first glance, there are significant differences between the two. In this text, we will analyze these disparities and assist you in choosing the medium that best meets your requirements.
The Roll Up:
The Roll Up is a vertical communication device, often used to display large images. The visual is printed on a PVC or fabric panel that is rolled up in a metal case. The Roll Up is easy to install and transport, making it a popular option for trade fairs, exhibitions and commercial presentations.
Kakemono:
The Kakemono is also a vertical means of communication, but it differs from the Roll Up in several ways. The printed canvas of the Kakemono is attached to an aluminum, wooden or plastic frame. Unlike the Roll Up, the Kakemono does not fold into a case, which makes it a little heavier to transport. Nevertheless, it offers greater flexibility in terms of size and shape, and can be used to design customized visuals.
Distinctions between Roll Up and Kakemono :
The Roll Up and the Kakemono are distinguished primarily by the medium used to display the visual. The Roll Up is made up of a PVC or fabric panel rolled up in a metal case, while the Kakemono is made up of a printed canvas attached to an aluminum, wood or plastic frame. The Roll Up is simpler to transport and install, while the Kakemono offers greater flexibility in terms of size and shape.
In short, if you're looking for a practical means of communication to transport and install for a sales presentation or exhibition, the Roll Up is undoubtedly the wisest solution.
If you're looking for a more flexible medium that offers a greater diversity of sizes and shapes for your visual, the Kakemono is undoubtedly the ideal solution. Whatever you decide, make sure you select a high-quality visual to grab your audience's attention and effectively communicate your message.
When to use a hanging kakemono?
A hanging kakemono is the most effective communication medium for attracting visitors' attention to your stand, enabling you to present your company and products clearly and concisely at trade shows.
For promotional events, you can use a hanging kakemono to promote special offers, discounts or new products at open days or trade fairs.
Hanging kakemonos can be used at conferences and seminars to provide information about your company or products, or to direct participants to the conference room or exhibition areas.
At sporting or cultural events, a hanging kakemono can be used to promote your company or products. This can be done at concerts or sports tournaments.
Communicating important information about your company at events such as corporate meetings, training seminars or company parties can be made easier with a hanging kakemono.
A hanging kakemono can be used in stores and shopping centers to promote special offers or new products, or to direct customers to a specific area of the store.
In short, the hanging kakemono is a versatile communication tool that can be used in a variety of situations to present your company and products in a professional and effective way.
How to design your company's marketing strategy?
- Before you start designing your kakemono, it's important to determine its purpose. Is it to win the loyalty of new customers, promote a new product or increase your company's visibility?
- Select format and size: kakemono can be produced in a variety of formats and sizes, depending on your purpose and where it will be displayed. The space available for display must be taken into account.
- Create your visual design: creating your visual design is an essential step. It must be explicit, understandable and captivating. Opt for vibrant hues and high-quality images to grab the attention of your target audience.
- Be sure to include your logo and contact details in your kakemono. This will facilitate communication between individuals if they are interested in your products or services.
- It's important to use concise, clear text for your kakemono, so people can read it easily. Use easily legible fonts and short sentences to effectively convey your message.
- Please print your kakemono once you've finished designing it. Be sure to select a high-quality printing supplier to achieve optimum results.
Install your kakemono: finally, place it where it will be displayed. Make sure your message is clearly visible, and that the lighting is just right to make it stand out.
